We are challenging community members to “Get Caught” moving Battle Creek forward through job creation and training; talent development; and community vitalization.
Read on to learn more about a past recipient, Javier Fortoso.
Javier’s journey began when he was a child living in Cuernavaca, Mexico. He worked in restaurants while growing up and liked the adrenaline rush of being busy. “Some people don’t like it,” says Javier. “They get upset, frustrated and stressed out, but I’ve always liked it.”
When Javier came to Battle Creek he helped move us forward by opening Torti Taco and now most people know him as Mr. Torti Taco.
Many of Torti Taco’s menu items are a culmination of lifetime experiences while living in New York, San Diego, and of course, Mexico. Many of his recipes are family-tested including his proprietary salsas and the award-winning suadero taco.
A Culture of Vitality
Shortly after opening, Javier took advantage of a mentorship program started by the BCVision Small Business Action Team and coordinated by Generation E’s Center for Entrepreneurship (CfE) of Southwest Michigan. The mentorship program gave Javier the added business knowledge and access to networking opportunities that he didn’t have before.
“I didn’t know help was available. I didn’t know anyone. I had done my research, but there was a lot I didn’t know,” said Javier.
By Javier starting a small business in Battle Creek, Torti Taco provides jobs and stability for his workers while also contributing to our local economy.
Keeping the Momentum Going
This summer, Javier and his restaurant crew won first place at the Taco Showdown at Eastern Market in Detroit and a second first prize at Kalamazoo’s Taco’s and Tequila Fest. The news of the restaurant winning both contests has brought people in from Lansing, Kalamazoo, and as far away as Grand Rapids to sample Torti Taco’s food. The public awareness gained from the award are bringing new visitors to Battle Creek.
The Best Part
“I like everything about Battle Creek,” he says. “The people and the community are so supportive.” Since opening, the restaurant has been a catered favorite for the City of Battle Creek, Kellogg Community College Foundation, W.K. Kellogg Foundation, and BCVision.
Javier says “It’s the people I enjoy. For example, I went to the store the other day and someone said, ‘Hey, Mr. Torti!’ I meet so many people, it’s a challenge to remember who everyone is. It’s a good feeling.”
We thank Javier for creating a culture of vitality in Battle Creek and for “Getting Caught” doing amazing things for the Battle Creek Community.
Do you know someone who is helping move our community forward? Nominate them today by emailing firstname.lastname@example.orgTags: battle creek, battle creek michigan, BCVision Small Business Action Team, Generation E's Center for Entrepreneurship of Southwest Michigan, Get Caught Campaign, getcaught, Javier Fortoso, local business, Torti Taco